Product Designer

Jay Lee

I'm Jay, a product designer from Toronto, currently working as a Director of Product Design at Intersect. I'm a maker by nature and believe a great idea requires a solid foundation to execute, validate, and iterate. With this in mind, I strive to develop robust, scalable design systems that meet both user and business needs.

Case studies
  • PC Financial

  • TD Mobile

  • American Express

  • Virgin Mobile

  • Facebook

  • Second Cup

  • Ugo Mobile

  • Morneau Shepell

  • Intersect | Principal, Product Design | 2019 May –

    Upon acquisition, the title has changed. Refining the organization's design process for the growing team to ensure the design process is scalable, consistent, and facilitates the growth of the designers.

  • Symbility Intersect | Director, Product Design | 2018 Apr – 2019 May

    As one of 3 design leads in the organization with 18 designers, I led the initiative to introduce a systematic design approach to the organization. The process then got validated on real projects from clients including, PCF, WestJet.

  • Symbility Intersect | Sr. Product Designer | 2015 Dec – 2018 Mar

    As a lead designer on projects, I was mainly in charge of creating prototypes to validate and establishing design systems for multiple clients, including TD, Claims Connect, and Symbility Health.

  • BNOTIONS | UX/UI Designer | 2012 Feb – 2015 Dec

    As one of 3 founding designers in the organization, working on IA and hi-fidelity design for projects from big brands such as Samsung, AMEX, Virgin Mobile, Second Cup, and CSpire.

  • Baby Robot | Interactive Designer | 2012 Jan – Mar

    Worked with a creative director and developers, contributed to the initial launch of Target in Canada. Other projects include BDC (Business Development Bank of Canada), and Subway.

Honors & Awards
  • CoreLogic's First Half 2019 Pinnacle Award

    The company's top recognition for exemplary achievements

  • 2012 FITC Award

    Winner – Best Canadian Student Website

  • 2012 Board of Governor's Award

    Winner of 2012 Board of Governor's Award from Humber College

  • 2012 Next Gen Dinner Series

    Honoree to represent Digital Media category

  • Astral Media Competition

    Winner – 2nd place

  • Humber College

    Diploma (Honors) – Multimedia Production & Technician

  • OCAD University

    Bachelor of Design – Advertising Design