I'm Jay, a product designer from Toronto, currently working as a Director of Product Design at Intersect. I'm a maker by nature and believe a great idea requires a solid foundation to execute, validate, and iterate. With this in mind, I strive to develop robust, scalable design systems that meet both user and business needs.
Intersect | Principal, Product Design | 2019 May –
Upon acquisition, the title has changed. Refining the organization's design process for the growing team to ensure the design process is scalable, consistent, and facilitates the growth of the designers.
Symbility Intersect | Director, Product Design | 2018 Apr – 2019 May
As one of 3 design leads in the organization with 18 designers, I led the initiative to introduce a systematic design approach to the organization. The process then got validated on real projects from clients including, PCF, WestJet.
Symbility Intersect | Sr. Product Designer | 2015 Dec – 2018 Mar
As a lead designer on projects, I was mainly in charge of creating prototypes to validate and establishing design systems for multiple clients, including TD, Claims Connect, and Symbility Health.
BNOTIONS | UX/UI Designer | 2012 Feb – 2015 Dec
As one of 3 founding designers in the organization, working on IA and hi-fidelity design for projects from big brands such as Samsung, AMEX, Virgin Mobile, Second Cup, and CSpire.
Baby Robot | Interactive Designer | 2012 Jan – Mar
Worked with a creative director and developers, contributed to the initial launch of Target in Canada. Other projects include BDC (Business Development Bank of Canada), and Subway.
Honors & Awards
CoreLogic's First Half 2019 Pinnacle Award
The company's top recognition for exemplary achievements
2012 FITC Award
Winner – Best Canadian Student Website
2012 Board of Governor's Award
Winner of 2012 Board of Governor's Award from Humber College
2012 Next Gen Dinner Series
Honoree to represent Digital Media category
Astral Media Competition
Winner – 2nd place
Diploma (Honors) – Multimedia Production & Technician
Bachelor of Design – Advertising Design